SweeGen obtains GRAS status for Reb B stevia sweetener

Will Kreznick

SweeGen’s Reb B is part of the company’s broader stevia portfolio, which includes Rebs D, E, I, and M. Earlier this year, SweeGen announced the successful commercial scale up of its Reb N sweetener​​. Found in trace amounts in the stevia leaf, Reb B is a non-caloric, highly soluble sweetener […]

SweeGen’s Reb B is part of the company’s broader stevia portfolio, which includes Rebs D, E, I, and M. Earlier this year, SweeGen announced the successful commercial scale up of its Reb N sweetener​​.

Found in trace amounts in the stevia leaf, Reb B is a non-caloric, highly soluble sweetener roughly 150 times sweeter than sucrose, making it an ideal natural sweetener for better-for-you beverages, said SweeGen.

“This GRAS status is a great milestone for food and beverage manufacturers because Bestevia Reb B expands the toolkit for tackling the hurdles of reducing sugar in products, especially in beverages,”​ said Hadi Omrani, director of technical & regulatory affairs, SweeGen.

Whether it’s eliminating sugar all together or using a non-caloric sweetener such as stevia, brands are under pressure to reduce sugar levels in their products. According to Mintel, 87% of new beverage launches (from 2015-2019) featuring a natural, low- or zero-calories sweetener used stevia, which holds a major share of the natural sweeteners market. 

According to IFIC’s 2020 Food and Health Survey​, consumers are still looking to limit their use of sugar intake. Just over one-third (34%) of consumers polled said they use a low/no calorie sweeteners including stevia as a method to reduce their sugar consumption.

Using its proprietary bioconversion process, SweeGen began commercial production of Reb B stevia sweetener last June​​, telling FoodNavigator-USA that it was aiming for regulatory approvals in all markets.  

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