Boston Market has been around for what feels like forever. But the chain has fallen a long way from its glory days in the late ’90s, when it was one of the most popular places to get fresh rotisserie chicken.
After filing for bankruptcy and switching owners more than several times, the chain has gone from 1,200 restaurants in 1997 to its current 330 locations. It’s safe to say that Boston Market doesn’t dominate the fast-casual chicken market like it once used to, and declining sales show it has been steadily falling out of favor with customers.
Here’s why the