CERRITOS, CALIF. — Functional food ingredients that support better sleep, reduced stress and improved focus are in demand and driving product innovation, according to a new report from T. Hasegawa.
The flavors producer cited research from Lightspeed/Mintel that found nearly 70% of consumers currently use products that feature a functional benefit, and 40% use products with three or more functionalities.
Consumers under 55 are more aware of and use more products that offer functional benefits. At least 4 in 10 use products that touch on three or more benefits, compared to 21% of baby boomers.
Shifting demographics are positioning functional