New Kerry research shows consumers more focused on food safety

Will Kreznick

With World Food Safety Day taking place today (June 7), Kerry has released new statistics and research on consumer views around the topic of food safety and preservation. World Food Safety Day is an international day to raise awareness and call for action on the availability of safe and healthy […]

With World Food Safety Day taking place today (June 7), Kerry has released new statistics and research on consumer views around the topic of food safety and preservation.

World Food Safety Day is an international day to raise awareness and call for action on the availability of safe and healthy food for all. It is a day that recognizes the significant burden of foodborne illnesses, which according to the World Health Organization, affects 600m people, and leads to 420,000 fatalities each year.

Bert De Vegt, global vice president of food protection and preservation at Kerry, said, “The theme for World Food Safety Day 2021, Safe food now for a healthy tomorrow, reinforces the concept that the production and consumption of safe food has immediate and long-term consequences for people, societies and our planet.

“Our research has shown that Covid-19 has led people to feel vulnerable, which has resulted in an increased focus on the food they consume. They are increasingly seeking out consumer-friendly, familiar ingredients, which have been minimally processed. A key enabler of food safety is preservation, which may traditionally involve the use of synthetic ingredients or high energy, high water processes to extend the shelf life of food so that it can safely reach more consumers.

“Our research found that 78% of consumers agree that preservatives are important in food and beverage, though we also see that there is often a consumer premium for products with a no additives / preservatives claim. Replacing this food safety functionality with consumer-friendly, sustainable ingredients and production processes is a complex challenge that requires a high level of expertise and investment in preservation.”

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