Hygiene standards, at-home experiences and vegan trend will form the future of China and India’s F&B industry

Will Kreznick

This is according to a study by researchers from the two countries whoe explored the impact of the COVID-19 pandemic on the food supply chain and recovery efforts. While the pandemic had disrupted food supply chains worldwide, it also resulted in changing consumer behaviour towards foods. In China and India, […]

This is according to a study by researchers from the two countries whoe explored the impact of the COVID-19 pandemic on the food supply chain and recovery efforts.

While the pandemic had disrupted food supply chains worldwide, it also resulted in changing consumer behaviour towards foods.

In China and India, consumer buying habits have changed with increased focus on food safety, home consumption and healthy and vegan foods. Food and beverage companies are introducing new services and programs to counter this massive change.

So, this research presented the trends expected to continue post-pandemic. It was published in the Foods​ journal.

Hygiene standards

With reports of the COVID-19 virus residing in foods and surfaces, the study says consumers are increasingly valuing hygiene and food safety, and firms should offer solutions to gain consumers trust.

Consumers are willing to pay more for food that is safe, sustainable, and ethically produced.

In China, researchers said firms should improve visibility and transparency in their supply chains, and consider technological advances like blockchain.

India’s food and beverage sector is also seeing temperature control, regular cleaning, use of masks, and safe packaging systems as the new norms.

At-home experiences

During the pandemic, various restrictions were imposed, especially limiting dining out. So people resorted to eating at home whether cooking their own meals or ordering food deliveries.

In China, online shopping is popular, became even more popular during the pandemic, when elderly people started using these.

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