Food Industry Executive’s Top 5 Articles for April

Will Kreznick

From pandemic-driven consumer behaviors to plant-based foods, catch up on food industry news with our most-read articles from April.  Sales of frozen food reached $65.1 billion in 2020, a 21% increase over 2019. In this article, we dive into the Power of Frozen 2021 report for more insights into frozen […]

From pandemic-driven consumer behaviors to plant-based foods, catch up on food industry news with our most-read articles from April. 

Sales of frozen food reached $65.1 billion in 2020, a 21% increase over 2019. In this article, we dive into the Power of Frozen 2021 report for more insights into frozen food sales by category and consumer behavior. 

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Many food companies have shifted their focus to core products while dropping those with low demand. With this “back to basics” strategy in mind, McKinney’s 2021 Food Trends report reveals how brands are responding to four key trends in the industry: social responsibility, technology, wellness, and culture.

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Consumers are more open to trying plant-based foods than ever before — more than half of American households bought plant-based foods last year. From supporting animal welfare to bettering personal health, there are plenty of reasons consumers choose plant-based. But there are also some barriers that turn them away. 

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Another food category that has grown significantly during the pandemic is plant-based. Sales of plant-based food jumped by 27% over the past year, thanks in part to increased consumer interest in immune-boosting foods and at-home cooking.

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According to a recent survey, consumers are willing to pay more for products that communicate brand values and provide quality product information. In this article, we take a closer look at what kind of information consumers are seeking and how brands can profit from highlighting the causes they support. 

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