After pandemic pivot, ‘Quebracho Empanadas’ finds home in the frozen food aisle

Will Kreznick

Missing her family in Argentina, Belén Rodríguez started making empanadas that can now be found in Minnesota grocery stores.

ST PAUL, Minnesota — There are some traditions passed down, generation to generation. For Belén Rodríguez, it became the heart of her business.

Rodríguez was born and raised in Rosario — one of the largest cities in Argentina. She grew up cooking with her family, especially with her grandma “Iaia.” 

In 2006, she met her husband Rob Cone in Colorado; the couple moved to Minneapolis in 2012. 

“I started cooking here because I missed my family a lot,” Rodríguez recalled. 

While

Read the rest

Once Upon a Farm Acquires Baby Food Delivery Startup Raised Real

Will Kreznick

Once Upon a Farm has acquired Raised Real, a frozen baby food subscription by mail startup. With this purchase, Once Upon a Farm will add a frozen direct-to-consumer product line to its lineup. Deal terms were not disclosed.

From the release:

The purchase of Raised Real will expand Once Upon a Farm’s growing organic, refrigerated pouch portfolio to now include frozen meal options, making it even easier for parents to choose and prepare nutritious meals and snacks for babies and toddlers.

Once Upon a Farm, founded in 2017, has so far reached $30 million in revenue and is one

Read the rest

The Worst Downside of Reheating Frozen Foods

Will Kreznick

Let’s be real, we all want to be the person who makes elegant home-cooked meals every night, serving our families dinner that we’ve meticulously crafted in our well-organized kitchens—but very few people have the time to make that dream a reality. Most of the time, it’s way easier to just toss a frozen meal in the microwave.



a piece of cake sitting on top of a table: microwave frozen meal


© Provided by Eat This, Not That!
microwave frozen meal

Whether it’s a prepackaged meal from the grocery store or something you made…a while ago that’s ready to heat up, reheating frozen food in the microwave is a simple and fast way

Read the rest

One Major Side Effect of Reheating Frozen Foods, Says Science

Will Kreznick

Let’s be real, we all want to be the person who makes elegant home-cooked meals every night, serving our families dinner that we’ve meticulously crafted in our well-organized kitchens—but very few people have the time to make that dream a reality. Most of the time, it’s way easier to just toss a frozen meal in the microwave.

Whether it’s a prepackaged meal from the grocery store or something you made…a while ago that’s ready to heat up, reheating frozen food in the microwave is a simple and fast way to put a meal together, but it could also be dangerous

Read the rest

‘I scream’ about the hottest frozen treat for pooches

Will Kreznick

I recently became aware of a new pet food: doggie ice cream. 

My immediate reaction was the same as when doggie toothpaste, doggie pasta and doggie bottled water came on the market. 

“How could an animal that greets other dogs with The Sniff, drinks from the toilet, rolls in dead fish at every opportunity and licks its privates possibly tell, much less care, how something tastes?” 

Apparently I’m in the minority, because doggie ice cream is one of the hottest products in your grocer’s frozen food section — which is as mixed a metaphor as combining nuts, cheese, mint, pretzels

Read the rest