UAE’s Global Food Industries and International Beverage and Filling Industries sets five-year-plan to double food and beverage portfolio

Will Kreznick

GFI is the manufacturer of frozen food brands Al Areesh and Arctic Gold, and snacking brands such as Glen’da and Amara. IBFI is a producer of Star carbonated beverages and juices. CEO of GFI, Ahmed Bayoumi told FoodNavigator-Asia​, the five-year-plan consists of three pillars. “Firstly, we hope to relaunch our […]

GFI is the manufacturer of frozen food brands Al Areesh and Arctic Gold, and snacking brands such as Glen’da and Amara. IBFI is a producer of Star carbonated beverages and juices.

CEO of GFI, Ahmed Bayoumi told FoodNavigator-Asia​, the five-year-plan consists of three pillars.

Firstly, we hope to relaunch our brands in the domestic market of UAE where we see significant growth opportunity​.”

The relaunch will include a revamp of products, packaging and portfolio.

Secondly, we are looking into geographic expansion within the GCC. Saudi Arabia, Oman, Qatar and Kuwait are very appealing markets to us​.”

The Saudi Arabian market is particularly enticing to GFI and IBFI for its huge potential. GFI’s current presence there is minimal.

Bayoumi said the firms are working with a company within Albatha Group that specialises in distribution to scale up its presence in Saudi Arabia’s supermarkets, hypermarkets and food service sectors.

In addition to the GCC nations, GFI and IBFI is eyeing Egypt as a potential market, for its sizeable packaged foods market.

Thirdly, we hope to accelerate innovation and launch new products and categories over the next five years​.”

One of the latest products launched is a biscuit offering containing wheat and fibre, suitable for a healthy breakfast.

Launched under GFI’s glen’da Branville line, it comes in bran and cardamom flavours, and retails in UAE and Saudi Arabia.

Mustafa Saeed, head of marketing and innovations for snacking and beverages, said: “In today’s fast-paced and busy work schedules, glen’da Branville offers an easy and convenient way for people to never have to skip breakfast.”

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