The coronavirus pandemic has proven disastrous for many in the food sector. From shuttered foodservice to outbreaks in meatpacking facilities, the industry has been left far from untouched.
However, some segments have experienced unprecedented demand amid lockdowns and imposed social distancing measures. One such sector is frozen food, noted Steve Challouma, General Manager UK, Birds Eye.
Owned by Europe’s largest frozen food company Nomad Foods, Birds Eye sells a range of frozen food products – from fish and seafood to chicken and vegetables – across the UK.
“What we’ve seen in 2020, and carrying on into 2021, is an acceleration