People are buying more frozen food than ever before, as it appears the pandemic has changed our eating and shopping habits irrevocably.
Frozen food has enjoyed a sales surge since the onset of the pandemic and customers are happy to continue stocking up on frozen foods.
This is despite erroneous misconceptions that freezer food is inferior to fresh food. 1 in 6 believe that frozen food is bad for you, and a further 34% believe that frozen foods, such as fish, lose their flavour over time stored in the freezer.
A recent study has revealed that almost half of British